📘 Lesson: Our Partner List & Approachment (Partner Engagement Model)
🎯 Objective
To provide a clear understanding of Elision’s Partner Engagement Model, covering partner origins, communication strategies, revenue sharing, whitelabeling, and compliance with agreements and SLAs.
🔑 Lesson Content
1. Location from Where Our Partners Are
· Elision has partners across multiple geographies – ensuring local representation and stronger market penetration.
· Regional distribution helps in:
o Cultural & language adaptability.
o Time-zone aligned support.
o Faster market access.
· Examples: Partners in India, Middle East, Africa, USA, Europe, and APAC regions.
2. Ways We Follow Up with Partners
· Structured Partner Communication Channels:
1. Email Updates: Product releases, service updates, and newsletters.
2. Monthly/Quarterly Calls: To review targets, leads, and joint opportunities.
3. Dedicated Account Manager: For timely responses and relationship nurturing.
4. Partner Portal/CRM: Access to sales kits, proposals, and progress tracking.
· Impact: Builds trust, improves alignment, and strengthens long-term engagement.
3. Commissioning with Partner
· Partners earn commission on sales they bring to Elision.
· Types of Commissioning Models:
o Revenue Share: Fixed % commission on deal value.
o Tier-Based Commission: Higher deals → higher commission %.
o Project-Based Commission: One-time fee for project handover.
· Key Point: Commission agreements are always documented & transparent.
4. Whitelabeling
· Elision offers solutions under the partner’s own brand name (if needed).
· Advantages for Partners:
o Build their own market identity.
o Expand client base without investing in product development.
· Elision’s Role: Provide backend support, product upgrades, and ensure seamless operations.
· Use Case: A partner sells Elision’s solution as their own, but Elision manages technical delivery.
5. SLA & Agreements with Partner
· To ensure clarity and accountability, SLAs (Service Level Agreements) and contracts are defined at different levels:
🔹 L1 – Partner Level
· Partner manages first-level support and acts as the primary contact for customers.
· Responsible for basic troubleshooting and client coordination.
🔹 L2 & L3 – Elision Level
· L2 Support: Elision steps in for complex issues requiring deeper technical expertise.
· L3 Support: Product-level issues, bug fixes, or escalations handled directly by Elision’s core team.
✅ Agreements clearly outline:
· Roles & responsibilities.
· Commission percentages.
· Branding (if whitelabeling).
· Termination clauses.
6. Practical Applications
· Activity 1: Review sample partner agreements and identify key terms.
· Activity 2: Role-play a quarterly review call with a partner.
· Activity 3: Case study – handling a support issue using the L1-L2-L3 model.
Refer: Partner Agreement
📂 Resources for Reference:
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